Tourism in Guyana’s southern Rupununi region has long been a small business aimed at foreign visitors. But growing demand for experiences that mix wildlife watching with cultural activities is creating opportunities of benefit to local communities. Now a purring economic engine, the industry not only creates jobs in rural villages where employment opportunities are scarce, but it also provides incentives to protect birds and other animals that visitors will pay to see, such as giant otters, giant anteaters and jaguars.

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